SPECIALTYLEASING.CA/TIPS

TIPS AND TOOLS

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Remember! You have three seconds to grab a customers attention - below are some tips to attract and keep YOUR customer.

the basic rules for designing an attention grabbing display are to keep it - ORGANISED, COLOURFUL, ABUNDANT, WELL LIT AND CLEARLY SIGNED
present your merchandise at eye level
all fixtures must appear professionally built and well finished
no small items should ever be laid flat on a shelf or counter - everything should be faced forward for maximum impact
group merchandise by colour, style, size and price for the biggest impact
your cart, kiosk or table should always appear full but not overcrowded with product - too little product will negatively impact interest and too much will overwhelm the customer
don't allow props to overshadow the merchandise on display
no handwritten signs! Keep all signage looking professional, and easy to read
keep your merchandise mix simple - carry a line of complementary products

For help with merchandising or producing signage contact your Specialty Leasing Manager!